What do you think of LinkedIn?
5 years 6 months ago #76
I recently received this personal question about my LinkedIn usage:
Q: What do you think of LinkedIn. Does it bring any real business? I registered, but I'm not quite sure if it's really helpful.
My personal answer: I use LinkedIn as part of my personal branding. It is difficult to measure the returns but at least when people Google search my name my LinkedIn profile will be listed on top. Within my LinkedIn profile I then in link to YBO's website, as one of my projects and in my company's profile. I think as a consultant one should have at least one up-to-date comprehensive profile on the internet nowadays. LinkedIn owns the market when it comes to professional profiles. They also offer a place to list your projects, papers, skills and other achievements. I think it's a good idea for you as a consultant to have an up-to-date profile there. You don't have to do it all at once. Just slowly add something every month, which is also recommended as a search engine optimization (SEO) strategy.
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