Improving E-mail Deliverability
7 years 9 months ago #22
Many people think email marketing is cheap because their email marketing efforts are not more than send and pray. This approach will indeed not cost your company much of it's marketing budget but what do you know about the returns? Study your returns and you most likely will find out that what you invest is what you receive, nothing much.
The coming of more and more intelligent spam filters and other anti-spam security measures has made email marketing a time-consuming and professional business. Nowadays much more effort should be taken to make you email campaign more effective. Improving email deliverability and measuring ROI is essential to justify your investments. John Bollinger has written an excellent detailed article about improving E-mail deliverability with relevancy, segmentation and testing. A must-read for every professional email marketeer.
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